When east meets west.
It's been a long time since I've publicly reviewed some fashion photography but with a sudden urge to write and as this blog was built up on editorial reviews; it's about time I started to showcase some more imagery!
I've always been interested in travel and natural science. Before doing any of my fashion work I was on my way to studying zoology, further more - specialise in marine biology, buy a boat, then watch and spend my days swimming with marine mammals off the great barrier reef! Well, that vision took a different turn and now I get most of my environmental image kicks from gawping over the dynamic imagery in my favourite (non)fashion magazine, The National Geographic.
Now if you combine this with my passion for Eastern culture - specifically animation and chuck into a fashion campaign we have a formula that oozes success. The formula is as below:
Formula A.
Dynamic landscape photography + Eastern culture scenario + American heritage brand
= Chen Man's GUESS Jeans Holiday campaign.
Chen Man's kickass, highly saturated eastern shoot sees models Megan Williams and Karmay Ngai battling it out as ninja warriors in front of a breathtaking Mount Fuji.
Chen's man use of powerful and rich colours create a vivid combination with the pieces from the GUESS Jeans collection. I can't say I've ever really know much about GUESS to express a solid, researched view of selected styling. My earlier memories of GUESS are of some smouldering blonde rocking some denim. But in this shoot, the styling from Satoshi Hirota is young, on point and complimentary to the 'east-meets-west' vision for the shoot.
I would also like to mention the model casting. Megan Williams adds a youthful take to some of the more classic blonde's who have starred as previous GUESS girls, such as Claudia Schiffer. Megan's adaptable image plays great contrast alongside karmay Ngai who also emits youth and acts a new face to within a brand built upon heritage.
I would also like to mention the model casting. Megan Williams adds a youthful take to some of the more classic blonde's who have starred as previous GUESS girls, such as Claudia Schiffer. Megan's adaptable image plays great contrast alongside karmay Ngai who also emits youth and acts a new face to within a brand built upon heritage.
My final thought: This is shoot is a key representation of what great photography and strong shoot production can do for a brand.It has opened my eyes to the world of GUESS and I intend to explore more. An eye catching and beautiful campaign.
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