MANSNAPS: The Launch.
On April 27th I attended the MANSNAPS Launch
party at premium cocktail bar, 10ft Tall. The event was a great development in
the continuing success story of MANSNAPS.
If you haven’t heard of Mansnaps, it’s the latest in Men’s
fashion & styling written as a guide to appeal to all men of various ages
& sizes. It doesn’t cater with designer clothing in mind but draw appeal to
the whole high street.
I was greatly honoured when Matt Evans, creator of Mansnaps,
asked me to join the team as ‘Luxury brand editor’ featuring articles on the
latest in designer trends & runway. I was even more flattered when Matt
asked me to direct a short sequence runway show during the launch party.
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| Finishing touches. |
With lots of phone calls, emails and trips to London, Matt
& myself finally completed our looks and styling for the show.
Taking consideration events happening around the UK at the
moment, we chose our looks to be based around the Jubilee & the Olympics.
The first
look, Rule Britannia, was based around the colours of Britain and the best of
red, white & blue. Using high street stores such as H&M, Topman,
Primark and a few others, we tried to get a variation of looks to fit the build
and character of the models. Models walked to Lana Del Rey’s ‘National Anthem’.
The second look was ‘Sports Luxe’. Inspired by Café Del Mar
& the Ibiza sunset, sports luxe was filtered through with rich colours such
as orange, deep purple & marine teals which were touched up with essences
of black. The models walked to the beat of Cassie ‘King of Hearts’.
Want to know more… Check out:
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| Words of Wisdom. |
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| models. |
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| Dollar Signs. <3 |
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| Creatives at Large. |
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