"Oh, I do like to be beside the seaside" - Givenchy SS12

Givenchy ss12

Mert Alas & Marcus Piggott have done it again, now producing another masterful editorial for Givenchy ss12.

The campaign featuring the worlds number one Amazon, Gisele Bundchen and Italian boy wonder Simone Nobili takes place on at the beach in a slightly ‘Twilight-esque’ manner with its dark afternoon to night time skyline. ( I say twilight as it reminds me of the first time Bella goes to the beach with her friends from school!)

Click here to see the whole campaign.

Not to be overlooked is Chris Moore & Mariacarla Boscono who has just as much presence as the ‘commercial’ models.

Especially Mariacarla who is no stranger to Givenchy having walked in his spring/summer show. She’s also eatured in three SS campaigns this year including Yves Saint Laurent, Missoni & Givenchy. And is now quite comfortable sitting inside the Top 15 ‘Icon’ models (according to Models.com – A very reliable source).

This is also Mert Alas & Marcus Piggott’s 20^th SS12 campaign! J

"Personally I do love this one. The haunting chemistry between the models compliments beautifully the art direction from Martias Augustyniak & Michael Amzaleg."

My Favourite Shot.